Texas Tech, Kansas City Chiefs be a part of for internet marketing partnership | KLBK | KAMC

Kansas City Chiefs quarterback Patrick Mahomes throws during the very first fifty percent of the AFC championship NFL football match towards the Buffalo Charges Sunday, Jan. 24, 2021, in Kansas Metropolis, Mo. (AP Photo/Charlie Riedel)

LUBBOCK, Texas — Texas Tech College and the Kansas Metropolis Chiefs will be coming together for a marketing partnership, where TTU will have marketing capabilities in the course of Kansas town game titles in Arrowhead Stadium.

The pursuing is a information release from Texas Tech College.

As Texas Tech College pulled absent from the University of Houston in Saturday’s 38-21 victory at NRG Stadium, pretty much just about every time the Purple Raiders lit up the scoreboard, the accompanying tv pictures focused on just one of the program’s greatest followers taking in the sport from the suites – former Pink Raider standout quarterback Patrick Mahomes.

The NFL MVP has not neglected where he arrived from, symbolizing the university at every prospect. Nor has it been neglected what Mahomes did and proceeds to do for the university. To that finish, Texas Tech and Mahomes’ present-day club, the Kansas Town Chiefs, are teaming up for an marketing and social media marketing campaign developed to increase the visibility of the college.

Starting with the recreation Sunday (Sept. 12) in opposition to the Cleveland Browns, Texas Tech will be highlighted prominently with advertisement placements on the Arrowhead Stadium video clip board and ribbons encircling the inside of the stadium, social and digital advertising and pregame radio places on Chiefs radio broadcasts throughout the time.

The purpose is to maximize Texas Tech’s visibility and desirability as just one of the nation’s best institutions of better schooling. Texas Tech is a person of only 16 colleges and universities across the U.S. to be concurrently ranked in the “Highest Investigate Activity” category by the Carnegie Classification of Establishments of Larger Schooling and be categorized as a Hispanic-Serving Institution.

“We’re amazingly energized to associate with the Kansas Metropolis Chiefs to increase the attain of the Texas Tech brand,” said Lawrence Schovanec, Texas Tech president. “The Chiefs firm and their celebrity quarterback, Texas Tech’s individual Patrick Mahomes, have a reputation for excellence and a global audience of die-really hard fans. This tumble, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our tale out there for the overall environment to see.”

For the opening kickoff of every single fifty percent through the season at Arrowhead Stadium, in-stadium advertising will show up on the video board and ribbons showcasing the slogan, “Kick off your occupation at Texas Tech.” Texas Tech also will be highlighted during find quick replay broadcasts on the movie board.

Throughout the Chiefs’ home and road game titles, Texas Tech will target shoppers in individuals locations with social media posts and electronic promoting advertising the university and its attractiveness as an institution of larger education. Social media buyers in those marketplaces will see messaging from Texas Tech when the Chiefs are in town.

Also, Texas Tech will have a radio ad placement all through Chiefs the pregame broadcasts for just about every property recreation.

The marketing campaign started in the preseason as Texas Tech was featured in selected advertising and marketing placements through various areas of every single of the Chiefs’ regional tv broadcasts.

Mahomes recognized himself as 1 of the finest higher education soccer quarterbacks in the game’s background although at Texas Tech from 2014 to 2016. Next his history-breaking higher education job, he was drafted No. 10 in general in the 1st round of the 2016 NFL draft, and within two several years attained NFL MVP honors in advance of main the Chiefs to the NFL championship in 2019 and a Tremendous Bowl look in 2020.

(This is a launch from Texas Tech College.)

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