Google makes little Android advertising and marketing concession in wake of iOS 14.5

Right after Apple shook up the advertising marketplace by demanding users to decide-in to ad monitoring in iOS 14.5, Google—the world’s most important ad company—is announcing a little concession for advertising on Android. Setting up in late 2021, Google will commence to roll out a aspect that would make Android’s years-old advertising choose-out checkbox a lot less very likely to be bypassed by apps.

Android's ad-tracking opt-out checkbox.
Enlarge / Android’s advertisement-tracking decide-out checkbox.

Ron Amadeo

Android has provided an promoting decide-out possibility for many years, and the interface isn’t going to appear to be shifting. Buried in the settings (System Options -Google

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