Olympic Ratings Fall and Athlete Stumbles Spur NBC’s Make-Great Talks

NBCUniversal hopes its broadcast of the Tokyo Olympics gives American viewers a grand sporting activities spectacle they can enjoy at any time they like. Advertisers, nonetheless, have begun to wring their palms as much more persons watch the Video games at moments of their very own selecting.

Standard Tv set viewing for the Summertime Games has declined noticeably, and, a conclusion by well-known gymnast Simone Biles to just take herself out of the team competitiveness early Tuesday has spurred advertiser anxiousness, according to executives common with negotiations in between NBC and sponsors. Not aiding issues: Her exit arrived within several

Read more