Providers Goal a New Current market: The Stressed Out

Motorists climbing into the new Lincoln Nautilus enter “a sanctuary,” Lincoln declares in the car’s adverts. Seats provide massage, vents emit refreshed air and seem-dampening resources do away with outside the house ruckus.

To stay clear of jarring seat-belt reminders and other motor vehicle alerts, Lincoln, which is owned by

Ford Motor Co.

, worked with the Detroit Symphony Orchestra to compose comfortable chimes to enjoy instead. A lights display that activates when approaching the motor vehicle is termed the “Lincoln Embrace,” the organization claims. “The doorway opens and it seriously feels like a human hug,” claims Kemal Curic, Lincoln’s … Read more