As much more brand names go TikTok into main paid media approach attempts, the discussion of no matter whether the brief-variety online video app is starting to be a pay out-to-play house is heating up.
With TikTok’s mysterious algorithm, likely viral on the application can be easier explained than accomplished. Brand names like Pepsi have all but deserted organic posting in favor of paid out media technique. Meanwhile, other branded accounts like Coca-Cola and Frito-Lay lie dormant on the application.
Organizations centered on figuring out how to go viral on the app are opting in favor of compensated in hopes