Contextual promoting commences to sprout in CTV, OTT ad marketplaces

As the good cookie shakeup of 2021 pushes advertisers to invest in far more contextual focusing on, some of that momentum has started to bleed into the more walled off worlds of related Television set, OTT and cross-system video clip. 

A quantity of publishers, ranging from Tastemade and Crackle, have included contextual focusing on capabilities for their OTT and CTV stock. In the initial quarter of 2021, Xandr introduced it had launched a contextual targeting functionality for CTV stock, as section of a bid to preserve the momentum guiding the online video side of its small business, which now signifies … Read more