Cyberpunk 2077 has spooled up a new marketing campaign as of late. Instagram story ads, Facebook ads, YouTube pre-rolls. All of which are advertising either a “new update” or one I saw was something like “its biggest update yet.”
The problem? I have no idea what they’re talking about.
The phrasing of these ads are not about a future update coming, they’re plastered with big “Available Now” branding:
Fans have been perplexed by this to the point that they think maybe the ad campaign went live early by accident, and this was supposed to be promoting