A minimalist new marketing campaign for McDonald’s utilizes no brand or manufacturer signature and invites us to decipher which brand it refers to – and it’s not quite tricky. Actively playing on the recognisability of the rapid-food items chain’s manufacturer and solutions, the collection of 4 posters teases the opening of a new McDonald’s restaurant in France by exhibiting blown-up 70-pixel abstract images of the most renowned things from its menu.
“Guess who’s coming to your town?” reads the only duplicate in the posters, when being aware of that there can be minor doubt (for much more ad inspiration, see our checklist of the very best print adverts of all time).
The agency TBWAParis has past form for using McDonald’s phenomenal recognisability in nominal promoting campaigns that require little branding to determine themselves. Its hottest effort and hard work goes even further, showing how greatly McDonald’s colours and products and solutions are recognised, even at this summary amount.
It really is not considerably of a mystery, but if you are nevertheless questioning, the pictures over present a Huge Mac, Filet-O-Fish, Cheeseburger, and French fries.
Devinez qui arrive dans votre ville ? 👀@McDoFr_Newsroom pic.twitter.com/cEkHABh8WZJuly 6, 2021
The agency claims the marketing campaign “proves that the brand’s products and solutions are properly and truly anchored in pop lifestyle”. Persons have been properly guessing “Le Significant Mac” on the agency’s Instagram put up asserting the campaign, even though @colin.jvo considered it looked like a “Minecraft dirt block”.
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