Can you guess what these good summary posters are marketing?

A minimalist new marketing campaign for McDonald’s utilizes no brand or manufacturer signature and invites us to decipher which brand it refers to – and it’s not quite tricky. Actively playing on the recognisability of the rapid-food items chain’s manufacturer and solutions, the collection of 4 posters teases the opening of a new McDonald’s restaurant in France by exhibiting blown-up 70-pixel abstract images of the most renowned things from its menu. 

“Guess who’s coming to your town?” reads the only duplicate in the posters, when being aware of that there can be minor doubt (for much more ad inspiration, see our checklist of the very best print adverts of all time).

Graphic 1 of 4

McDonald's posters

Can you guess what it is but? (Picture credit history: TBWAParis)
Image 2 of 4

McDonald's posters

McDonald’s will take an abstract solution in the new marketing campaign (Impression credit rating: TBWAParis)
Image 3 of 4

McDonald's posters

The posters have no logo or manufacturer title (Image credit score: TBWAParis)
Impression 4 of 4

McDonald's posters

But the colors are unmistakable (Graphic credit: TBWAParis)

Posted on