Web optimization software startup Moz acquired by iContact Marketing and advertising Corp., 17 years right after launching in Seattle

(Moz Image)

Website positioning program startup Moz has been acquired by email marketing enterprise iContact, a subsidiary of J2 World wide. Conditions of the offer ended up not disclosed.

Rand Fishkin and his mom Gillian Muessig launched Seattle-based mostly Moz again in 2004. The organization, at first regarded as SEOMoz, grew into 1 of Seattle’s best startups, although its journey was not always easy. Moz, which constructed a popularity for its corporate transparency, lower 28% of its workers in 2016 and went through economical struggles in 2013.

Moz was rated No. 10 on the GeekWire 200, our list of leading privately held tech businesses in the Pacific Northwest. The startup is worthwhile and increasing. It declined to give revenue numbers.

Businesses this kind of as Alaska Airlines and Zillow Group use Moz to help high-quality-tune their Website positioning and rank higher in lookup motor outcomes. Search and Search engine marketing proceeds to be a developing business, even far more than two many years soon after businesses such as Google and Yahoo released on desktop. The proliferation of mobile products and other supplemental locations wherever consumers perform on the internet lookups, such as inside cell apps and shopping web pages these kinds of as Amazon, has produced constant demand from customers for Search engine marketing expert services.

Moz’s brand will continue to be intact underneath its new owner. iContact assisted supply 68 billion emails previous 12 months for modest and mid-sized firms. The corporation functions in tandem with its sibling brand names Campaigner, SMTP, and Kickbox, all owned by J2 International, a publicly traded enterprise that claimed Q1 income of $398 million, up 20% yr-over-year.

Moz co-founder Rand Fishkin, ideal, and Moz CEO Sarah Chook. (Moz Photograph)

Moz will sign up for J2’s e mail internet marketing manufacturers and pair methods to help the shared client foundation with research procedures and analytics.

“The shared focus on delivering highly effective electronic advertising and marketing alternatives is a fantastic match for our manufacturer, personnel and group,” Moz CEO Sarah Bird, a previous lawyer who took in excess of as CEO in 2013, explained in a assertion.

Moz employs 177 people today. The enterprise acquired six other startups and had elevated $29.1 million in outside the house funds.

“If we request our buyers, which we do routinely, what the selection just one tool that they want, past e-mail, it is without doubt Search engine optimization. So there is a good pairing of Search engine marketing and e-mail advertising,” Michael Pepe, president of iContact, stated in a movie announcement.

Fishkin remaining Moz in 2018 and remaining the board in September 2020. He now operates Seattle advertising startup SparkToro.

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