Every little thing brands need to have to know about NFT marketing

It started with Beeple.

In March of this 12 months, the artist recognized as Beeple was the first to make an NFT to be bought at a important auction dwelling. The piece, a collage of 5,000 photographs that took 13 many years to make, offered at Christie’s for a whopping $69 million. This ignited a flurry in the NFT sector that has attracted the likes of mainstream manufacturers looking to connect with young shoppers.

Right here, Advertisement Age has compiled what advertisers must know about NFTs when it comes to branding and earnings opportunities, as perfectly as some of the

Read more

Best LGBTQ-Owned Brands and Businesses 2021: Apparel, Food, Gifts


Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes.

It’s become almost a running joke now how quick corporations are to switch off their rainbow-colored profiles come July 1st and get back to business as usual post-Pride Month. We’ve come a long way since Absolut introduced their rainbow vodka bottle in 2009 and sparked a wave of Pride-themed items (from Skittles to mouthwash). While more brands have been putting their money where their mouth is, the “pinkwashing”

Read more

Acosta Signals Definitive Settlement to Get Influence Team and Become Industry’s Preeminent Income and Marketing Company for Purely natural, Specialty, Ethnic and Rising Brands

“We are fired up to sign up for forces with Affect Group, as their experience adds dimension to Acosta’s prolonged historical past of developing makes and will create considerable gain for our customers,” said Brian Wynne, CEO of Acosta. “Around the earlier few months, we have recognized numerous parallels involving our businesses in phrases of the channels we assistance and how we function with consumers, and our services complement each individual other well. We glimpse ahead to sharing our expertise and performing with each other to bolster our offerings and provide even increased worth to purchasers. We look forward

Read more

Marketing and advertising Lessons We Can Discover From Brands All through The Pandemic

Herb Karlitz is the president of Karlitz & Company, a leader in party marketing, centered on high-touch customer engagement.

The earlier calendar year or so has wreaked havoc with several brands’ promoting tactics, leading to them to rethink how to keep related and linked to their buyers. This time has been especially hard for makes that deliver their companies in particular person or count on in-person contact, this kind of as brick-and-mortar retailers, dining establishments and vacation-linked services. Relatively than sitting and waiting until eventually lockdown orders were being lifted, clever manufacturers figured out how to remain pertinent.

Read more