SAS encourages extended-time exec to chief promoting officer

CARY – SAS has a new main marketing and advertising officer.

Jenn Chase has been appointed to the function of executive vice president and main advertising officer.  Previously, Chase was a senior vice president and head of advertising and marketing for the business, a purpose she filled a couple weeks prior to the onset of the worldwide coronavirus pandemic, and this management placement is the newest for Chase in her 20-yr profession at the Cary-primarily based organization.

“Marketing is a significant aspect of our advancement motor, and Jenn acknowledges the url in between solid marketing strategies and organization accomplishment,” claimed SAS CEO and co-founder Jim Goodnight.  “She is a chief who makes bold, intelligent possibilities that pay back off immediately.”

The firm unveiled a new manufacturer campaign earlier this calendar year that is based on the strategy of curiosity.

At the launch of the brand marketing campaign, Chase advised WRAL TechWire that SAS designed a decision to update its strategic brand name messaging to posture the enterprise as “a apparent leader in a quite noisy sector.”   The marketing campaign is positioned to go past desire era and enhance brand recognition of the enterprise as each the founder and the foreseeable future of analytics, Chase observed.

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“The analytics room is far more crowded and misunderstood than at any time,” stated Chase. “The marketplace is crowded with both equally incumbents and new startups all chatting about analytics. There is the two a good deal of hoopla and exhilaration around the prospective of analytics.”

The firm verified to WRAL TechWire that it had professional progress in the initially quarter of 2021, forward of the company’s yearly occasion, the SAS Worldwide Discussion board.  And the company professional almost 99% growth in its cloud analytics business enterprise in 2020, as the enterprise fashioned a partnership with Microsoft.

“I consider in the electric power of knowledge and analytics to find ‘aha!’ times in daily life and enterprise. Our infinite curiosity fuels our creation of the world’s leading and most trusted analytics. It’s what drives us to regularly unearth new insights and notify far better decisions,” Chase notes in her biography, released on the SAS web page.

Her complete biography from SAS:

Jennifer Chase bio

Government Vice President and Main Advertising and marketing Officer Jennifer Chase potential customers the company’s information-pushed marketing and advertising tactic for worldwide model recognition, desire era and shopper engagement. She is dependable for brand strategy and activation, merchandise and sector promoting, go-to-current market teams, analyst relations, communications, artistic, paid media, digital advertising, situations, client speak to facilities and government briefing centers.

Chase’s eyesight is to help and empower her firm to be indispensable to SAS and its clients. This eyesight led Chase to initiate a advertising and marketing transformation in 2020 – a collaborative effort and hard work to modernize the structure, solution and competencies of the international advertising business. She also spearheaded the relaunch of the SAS brand in 2021 and the digital-first solution for SAS World Discussion board 2020 and 2021. Recognizing her accomplishments and worth as a C-suite advisor, Chase was named CMO in June 2021.

Her 20-yr journey at SAS spans both equally marketing and R&D. And her hands-on encounter using SAS know-how shaped her belief that cautiously curated knowledge, intelligently utilized analytics and curious minds drive the most effective client activities.

“I believe that in the ability of info and analytics to discover ‘aha!’ times in everyday living and small business. Our infinite curiosity fuels our generation of the world’s main and most reliable analytics. It is what drives us to frequently unearth new insights and notify better conclusions,” suggests Chase.

Chase’s passion for analytics and elevating the customer expertise are central to her part as government sponsor of the SAS Client Intelligence Client Advisory Board (CI Taxi) in which she engages with customers and marketing and advertising friends close to widespread worries, best tactics and priorities. She also will work with the CI Cab workforce to establish opportunities to align solution enhancements and new SAS choices with customers’ most urgent wants.

As part of her dedication to advance SAS’ mission to remodel a planet of info into a planet of intelligence, Chase also speaks with audiences at market occasions like Brandweek Masters Stay and Online Summit, as properly as SAS events this kind of as SAS World wide Discussion board and SAS Ladies Empowerment Day. In her talking engagements, media interviews and shopper activity, Chase strives to spark curiosity about how analytics can make the environment more rapidly, healthier, safer and kinder.

Chase believes in the benefit of diversity and is actively doing work to build a far more varied, equitable and inclusive advertising organization at SAS. She serves as the govt sponsor of the SAS Women’s Initiatives Community (Acquire) and the SAS Women in Analytics (WIA) Network, which advertise range in analytics. She launched SAS’ Marketing Associate Program, which gives new graduates with the possibility to explore the breadth of advertising capabilities at SAS.

She holds a bachelor’s degree in Communications and Journalism from St. John Fisher University.

Resource: SAS



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