Newspaper circulation revenue surpasses marketing

NEW YORK (AP) — For the 1st time in 2020, the newspaper field earned more cash from circulation than promotion.

Nevertheless like several of the other benchmarks noted this week by the Pew Exploration Center in the initially of a series of reports on the state of the information media, that’s not essentially superior news.

Circulation earnings, from men and women shopping for digital or print subscriptions, achieved $11.1 billion in 2020, Pew mentioned. The newspaper industry described $8.8 billion in advertisement revenue past yr.

In 2006, in the early levels of the net consuming away at the industry, newspapers described $49.3 billion in promotion earnings. Circulation profits in 2006 was considerably the same as it was previous calendar year.

Pew’s estimate of weekday newspaper circulation, which is intricate by the go to digital and some unique reporting sources, was 24.3 million final yr. 20 yrs ago, it was 57.8 million.

Newspaper newsroom work stood at 74,410 in 2006, the past 12 months that figure grew about the earlier calendar year. In 2020, there had been 30,820 folks in newsrooms.

The median wage for editors last calendar year was $50,010, or $2,104 significantly less than it was in 2012, Pew claimed.

Where’s the growth? Before this 12 months, Edison Exploration and Triton Electronic estimate 41% of Americans aged 12 and up experienced listened to a podcast in the earlier thirty day period, up from 9% in 2008.

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