Maurice Levy, chair of French multinational promoting and general public relations business Publicis Groupe
Dominique Charriau | Getty Illustrations or photos
Electronic privacy moves from Apple and Google are forcing the promotion field to rethink the way it performs, Publicis Groupe’s Maurice Levy informed CNBC.
The chairman of the world’s third-greatest advertising and marketing enterprise claimed improvements to Apple’s iOS smartphone computer software and Google’s Chrome website browser intended advertisers had been getting to “revisit the complete way we are functioning.”
“It is not a clear gain” for classic advertisement companies, Levy instructed CNBC’s Karen Tso Monday.
“Privateness is extremely